New York - Legal Marketing & BD Salary Guide
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Welcome to Ambition’s Legal Marketing & BD salary guide, specifically for law firms in New York.
The salary data in this guide is drawn from the salaries of roles we have actively recruited for this year as well as from market data. You will notice that the salary bandings are relatively broad, reflecting the differences in firm sizes and their respective pay scales.
For more tailored advice, whether for yourself or your team, please contact us directly.
Market update
Coming off an impressive 2024, the first half of this year has been very robust in terms of legal M&BD hiring. The market is active and candidate-led, but highly competitive, as we see firms continue their focus on strategic additions and employee retention.
Legal M&BD is a pivotal function that drives firm growth through client and practice development. The most in-demand roles reflect this, as we are seeing an uptick in positions focusing on client engagement and management, as well as a demand for experienced BDMs who understand specific practices.
As always, the opportunities for content and pitch specialists remains steady, and the growing field of marketing operations is gaining significant traction. With firms embracing and investing in technology, we see an increasing need for M&BD professionals who can manage data and use it to drive visibility and client targeting.
Most firms are still working under hybrid conditions - a combination of remote and in-person work – although many of the NY-based firms are shifting to a 4 days/week in-office policy.
The market is healthy, as firms continue to seek M&BD talent who bring commercial knowledge, business acumen and creativity to their roles. We expect this activity to continue throughout this year, particularly as firms gear up for business planning and the budgeting process in the second half of this year.
Salaries remain competitive. Regarding these surveys, salaries can vary based on the size of the firm, the responsibilities of the role, geography, etc.
The team at Ambition is always happy to answer any specific questions you have, so please do contact us if we can be of assistance.
Legal Marketing & BD Salary Guide 2025
Legal Business Development & Marketing Salaries in New York
Job title | Salary per annum |
Business Development Director / Marketing Director | $275,000 - $360,000+ |
Associate Business Development Director / Associate Marketing Director | $235,000 - $320,000+ |
Senior Business Development Manager / Senior Marketing Manager | $200,000 - $265,000 |
Business Development Manager / Marketing Manager | $160,000 - $230,000 |
Business Development / Marketing Senior Specialist | $125,000 - $155,000 |
Business Development Specialist / Marketing Specialist | $110,000 - $145,000 |
Business Development Senior Coordinator / Marketing Senior Coordinator | $75,000 - $115,000 |
Business Development Coordinator / Marketing Coordinator | $55,000 - $80,000 |
Legal Communications Salaries in New York
Job title | Salary per annum |
Communications Director | $245,000 - $320,000+ |
Senior Communications Manager | $210,000 - $300,000 |
Communications Manager | $190,000 - $260,000 |
Communications Specialist | $100,000 - $145,000 |
Communications Coordinator | $70,000 - $95,000 |
Legal Events Salaries in New York
Job title | Salary per annum |
Senior Events Manager | $180,000 - $230,000+ |
Events Manager | $145,000 - $210,000 |
Events Specialist | $100,000 - $140,000 |
Events Coordinator | $70,000 - $95,000 |
Legal Bids/Pitches Salaries in New York
Job title | Salary per annum |
Senior Bid Manager | $195,000 - $260,000 |
Bid Manager | $165,000 - $220,000 |
Bid Specialist | $110,000 - $145,000 |
Bid Coordinator | $60,000- $95,000 |
Notes on salary table:
The above salaries are based on remuneration in global law firms. Titles and levels vary from firm to firm.
The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
12-month base salaries are assumed.
All other benefits and bonuses are in addition to these figures.
Bonus ranges can vary significantly from firm to firm and will be influenced by market conditions, and business & individual performances.
For more tailored salary advice, contact marketing@ambitionsearch.com or call Ben Curle on 212 540 9207.
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